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Saturday, February 11, 2012

Type-Base Illustration Project Statement

The Project Statement

1. Background

This is a type-based illustration of Ricky Gervais. Ricky Gervais is the co-creator of the Office television show franchise. He wrote and stared in the original UK series. He has created and stared in other TV shows as well as acted in movies. Ricky is also a stand up comedian. He is well known for his award winning podcast where he and his creative partner Steven Merchant discuss topics with their odd friend Karl Pilkington.

Ricky hosted the Golden Globe awards for the third time in January of 2012. He is known for making fun of the celebrities with no regard for their feelings or egos. This illustration will accompany advertising for the event.

2. Target Audiences

The target audience is Ricky Gervais fans, and awards show watchers.

3. Objectives

The objective is to get people excited to watch Ricky Gervais host the Golden Globes. Bring attention to the fact that Gervais is hosting the Golden Globes. Let the audience know when to watch the Golden Globes.

4. Obstacles

One obstacle is the question: Will the audience see the connection between the illustration and the event? Will they get that it is a play on the Grammy Awards.

5. Key Benefit

A key benefit is a larger audience for the Golden Globes.

6. Support Statements/ Reasons Why

Ricky Gervais mocks the celebrities when he hosts the Golden Globes. The Grammy’s already created type based illustrations for their awards show. This illustration will be a stab at awards shows as flamboyant just as Ricky stabs at celebrities as a host.

7. Tone

Quirky. Cheeky. Endearing.

8. Media

Print: magazines, posters. Web: banners, Golden Globe site.